How fungi can disrupt the meat industry

CEO and author Paul Shapiro makes the case for creating new kinds of meat experiences by harnessing the power of microscopic fungi to lighten humanity's footprint, and food-print, on the planet. Paul Shapiro is the CEO of The Better Meat Co., the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, a TEDx speaker, and the host of the Business for Good Podcast. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.